Shopalyst Signal makes use of the programmatic API access provided by the media platforms to create, optimize and report on the media campaigns. Typical steps involved in setting up programmatic access to a media platform would be creating an app, giving permissions to the app, generating access token for the app and sharing the access token with the Shopalyst Team.
Some platforms like TikTok make use of Oauth2 flow to delegate access. For more detailed information on how to generate the tokens, please check this document. Once the tokens are generated, send them to your Account representative to set them up in Shopalyst Signal.