An important step in understanding your target audience is to go beyond learning their demographic information. Shopalyst helps you find the most relevant and the best audiences on media platforms by matching brand shopper traits with corresponding keywords (ex: Google Ads) and interests (ex: Facebook).
Create targetable audience segments by saving the recommended keywords and interests from the platforms that you can apply to your ad sets when creating a campaign.
- Go to "Audience" and select the platform (Google/Facebook)
- Select the Brand from the dropdown
- Select the hierarchy of your brand/product
- Save your audience
4.1 Steps to save your audience are available in this article
Learn how to create and save the audience in this article