A Saved Audience allows you to quickly create targetable audience segments that you can apply to your ad sets when creating a campaign. This article helps learn how to create saved audiences for your campaigns using the Shopalyst Audience intelligence module


There are 2 options to create saved audiences


  1. Save audiences using Shopalyst's recommended keywords (GoogleAds) and Interests (Facebook)
  2. Identify relevant audiences and save them from the beginning
     

Option 1


Save the audiences using Shopalyst's recommended keywords (GoogleAds) and Interests (Facebook)

  1. Go to Audience intelligence module

  2. Select the platform and the category of products

  3. Add/Remove interest and demography

  4. Review the estimated size of the custom audience and click "Save This Audience"

  5. Name your audience and click "Save"




Option 2 


Identify the relevant audiences and save them from the beginning

  1. Go to the Ads builder module and click "Saved Audience"

  2. Click "Add New Audience" on the top right corner of the screen

  3. Select the Brand, Platform, Advertiser id, and demographic details for the dropdown

  4. Name the Saved Audience as per suitable nomenclature

  5. Select the Interests and the Saved audiences under Audience Inclusion dropdown

  6. Click "Save" to complete the saved audience creation process



Looking for more help? Instructions to reach out to the support team are here.