The landing pages served by Shopalyst incorporate a built in audience manager to help brands acquire meaningful first party data on audience interests and purchase behaviors. These audiences are also automatically made available on popular media platforms like Google and Facebook as addressable custom audiences. With fine grained events customized to the brand’s products/category, building custom segments like Beauty Mavens, Active Shoppers, Natural Lovers is a cinch. Building a layered audience that starts with your first party data as a seed helps improve targeting relevance and the effectiveness of your campaigns.
