Full-Funnel Campaign Reporting

Shopalyst has simplified reporting of the impact of each campaign i.e. building visibility for the brand, driving engagement with consumers, and delivering sales.

This dashboard provides you with key metrics for your campaign performance and offers insights based on benchmark data. This helps you take the right actions to optimize your ad delivery.

Through our integrations with popular media platforms, we help you gain access to real-time data on campaign performance. Every campaign now gets reported on a set of meaningful and actionable metrics:

  • Visibility: Impressions, Spends and CPM

  • Engagement: Clicks, CPC, and CTR

  • Sell-Thru: Visits, Product views, and Conversions.

Once you are able to see the above mentioned metrics Visibility, Engagement and Sell thru, You can also check the Trends of metrics mentioned under Visibility, Engagement and Sell Thru, These metrics provide an easy comparison of data with past period, offering valuable insights into the movement of these key performance indicators.

With this change, you can now make data-driven decisions and plan your campaigns more effectively for the upcoming months. The trend charts will empower you to identify patterns, track progress, and optimize your strategies for greater success.

Steps to access Full-Funnel reporting:

  1. Go to the Full-Funnel Campaigns tab and select your brand and click apply

  2. Explore Visibility, Engagement, and Sell Through tabs for detailed reporting analysis

Step 1

Step 2

All landing pages

The "All landing page" report gives you access to all your landing page performance and lets you drill down to see the Channel overview, Shopper information, and conversion data.

This dashboard enables you to analyze of the landing page performance on 4 key dimensions

  1. Channel: Top traffic source

  2. Consumer: Device split and top locations

  3. Catalog: On Shelf Availability of products, and Discounting by Merchant(s)

  4. Commerce: Store Views, Product Views, Conversions, Top products, etc...

All Campaigns

The "All Campaigns" report gives you an overview of all your campaign performance and lets you drill down to see detailed campaign performance on different media platforms.

This dashboard presents a comprehensive list of metrics to measure your campaign performance, on multiple ad platforms. These metrics are depicted in graphs that further provide you access to Visibility metrics such as Campaign Spends, impressions, and CTR along with Engagement metrics that include Clicks, CTR, and CPC.

In addition to our Full-Funnel reporting dashboard, our Custom reporting feature will help you generate and schedule reports as per your requirement.

Looking for more help? Instructions to reach out to the support team are here.