Full-Funnel Campaign Reporting
Shopalyst has simplified reporting of the impact of each campaign i.e. building visibility for the brand, driving engagement with consumers, and delivering sales.
This dashboard provides you the key metrics of your campaign performance and offers insights based on benchmark data. This helps you take the right actions to optimize your ad delivery.
Through our integrations with popular media platforms, we help you get access to real-time data on campaign performance. Every campaign now gets reported on a set of meaningful and actionable metrics:
- Visibility: Impressions, Spends and CPM
- Engagement: Clicks, CPC and CTR
- Sell-Thru: Visits, Product view and Conversions.
Steps to access Full-Funnel reporting:
- Go to the Full-Funnel Campaigns tab and select your brand and click apply
- Explore Visibility, Engagement, and Sell Through tabs for detailed reporting analysis
All landing pages
"All landing page" report gives you access to all your landing page performances and lets you drill down to see Channel overview, Shopper information, and conversion data.
This dashboard enables to analyze the landing page performance on 4 key dimensions
- Channel: Top traffic source
- Consumer: Device split and top locations
- Catalog: On Shelf Availability of products and Discounting by Merchant(s)
- Commerce: Store Views, Product Views, Conversions, Top products, etc...
"All Campaigns" report gives you an overview of all your campaign performances and lets you drill down to see detailed campaign performances on different media platforms.
This dashboard presents a comprehensive list of metrics to measure your campaign performance with, on multiple ad platforms. These metrics are depicted on graphs that further provide you access to Visibility metrics such as Campaign Spends, impressions, and CTR along with Engagement metrics that include Clicks, CTR, and CPC.
In addition to our Full-Funnel reporting dashboard, our Custom reporting feature will help you generate and schedule reports as per your requirement.