Shopalyst supports you to inject your own tags and pixels on a Shopalyst landing page. Additionally, Shopalyst allows you to fire your pixels setup via Google Tag Manager based on various shopper intent signals sent from the landing page.
Following are the standard events exposed by Shopalyst landing pages
Store View
- Product View
- Add to Cart
- Conversion
Following are the custom events exposed by Shopalyst landing pages:
- Video Played
- Form Submitted
- Store locator location changed
- Redirect to external URL
** Contact the Shopalyst Support team to enable custom events, These events are supported only by a few tracking providers.
Following are the supported conversion tracking providers by Shopalyst landing pages
- Google Ads
- Floodlight
- Snapchat
- Universal Analytics
- GA4
- TTD
- TikTok
- GTM
- Adobe Launch *
**Notes: Detailed brand-specific instructions documents to be provided by Adobe
Following are the variables exposed by the Shopalyst template which helps in further qualifying the events
| Variable | Description |
| BRAND-ID | Id of the brand to which the page belongs to |
| CAMPAIGN-ID | A numeric code that signifies a specific brand campaign in a given region |
| CURRENCY-CODE** | 3 letter currency |
| MERCHANT** | Merchant selected by the user |
| PRICE** | Price of the product selected by the user |
| PRODUCT-IDS** | Product Identifier |
| PRODUCT-NAME** | Product Name |
| SL-LOCATION | User location inferred from IP |
| SL-NORMALIZED-CATEGORY** | Shopalyst normalized the category of the product selected by the user |
| SL-TRAITS** | Traits associated with the product selected by the user |
| SL_UTM | UTM Parameters sent with the landing page formatted as follows: source~medium~campaign~content~term |
To learn more about how to use the information we are sending to tags and pixels click here
Shopalyst also provides a plugin that provides you details about the events fired and the audience captured for your landing page. Click here to know more about this.
Provide the following details if you need your tags/pixels needs to be implemented on the landing pages
- Brand Name
- Conversion tracking partner name
- Tags/Pixels from platforms to be shared, example tags/pixels are available here
- The level at which tags are to be implemented
- Note: (Support pixel setup at 3 levels - parent org, brand, and campaign)
Looking for more help? Instructions to reach out to support are here.