Our interest and Keyword explorer helps you connect with the people who are actively researching or considering a purchase in your category. For example, our platform recommends an audience for your Google Ads campaigns (Search, YouTube, and Display) by curating the most relevant keywords that match the brand shopper traits. We offer a similar capability for Facebook and Instagram as well.
Instructions to add Facebook interests to your audience:
- Go to the Audience Listing screen and click "New Audience"
- Click on "Interest Explorer"
- Select the hierarchy of your product offering from the dropdown and click "Apply"
- Select the relevant interests from the recommended interests displayed in the results (highlighted in green)
- Analyze the approximate audience sizes on the "Addressable Audience" section and click "Save"
Instructions to add GoogleAds Keywords:
- Go to the Audience Listing screen and click "New Audience"
- Click on "Keywords Explorer" under the "More Options" dropdown
- Select the hierarchy of your product offering from the dropdown and click "Apply"
- Select the relevant keywords from the recommended keywords displayed in the results (highlighted in green)
- Analyze the achievable impressions for the selected keywords on the "Estimated Impressions" section and click "Save"
The system also recommends competitor brands to enhance their decision-making process when it comes to targeting and effectively engaging with their audiences.
The platform offers recommendations for primary, secondary, and tertiary audiences to optimize your media strategies on these platforms. While navigating to the recommended audience section for Facebook, you will have access to a list of suggested interests. By hovering over any of these interests, you can view the corresponding product category that led to its recommendation for your brand. The same information can be viewed for the Google Ads recommended keywords as well.
Looking for more help? Instructions to reach out to support are here.