Using programmatic search keywords that are relevant to the the category and brand, you have always understood how different competing brands are coming up in organic and sponsored search results. With this release, we have made it super easy to understand discoverability score at an individual product level. Get to see a preview of brand discoverable products that are sponsored or organic, and identify the gainers and losers with respect to share of search metric.
Below image shows how to get to this metric.
Below listed are the newly added filters on the Top discovered Products section:
Top Discoverable products(All) - Products of the brand which was discovered in the search results of e-commerce sites, using the top keywords identified for the node. This includes both organic as well as sponsored products.
Organic products - Products which got organically discovered in the keyword search results.
Sponsored Products - Sponsored products which got discovered in the keyword search results.
Top Gainers - Products that got better discoverability or share of search in the search results (i.e increase in discoverability score) compared to previous month. This will also cover newly discovered products of the brand.
Top Losers - Products that lowered its discoverability or share of search in the search results (i.e, decrease in discoverability score) compared to previous month. This will also include products that were discovered previous month but not in the current month.
To know more about Discoverability metric please go through the article link