With this release, we are adding more information about the audiences recommended for Facebook and Google Ads. The Shopalyst platform recommends primary, secondary, and tertiary audiences for the media platforms. Read more about audiences here.
When you navigate to your recommended audience for Facebook, you can see the recommended interests. Hovering on such an interest shows the product category that has led to this interest being recommended for your brand. The same information can be viewed for the Google Ads recommended keywords as well.
