In Discovery Commerce, under the Automation section, you can create a new RNF campaign or update an existing one using the bulk upload feature.

Follow these steps to successfully create a RNF campaign through bulk uploads:


1. Navigate to the Advertising Automation:

  • Go to the Plan Upload screen in the Advertising Automation and click the Upload Media Plan button.

2. Select Media Platform:

  • Choose Meta as the media platform and select the appropriate template type from the dropdown menu.
  • Select 'Reach and Frequency' as the Buying Type.


3. Review the Upload Template:

  • The upload template contains two tabs: Instructions and Data Sheet. Review the instructions carefully before updating the template. Ensure all mandatory fields are filled in to facilitate a successful upload. 



4. View Reach and Frequency Predictions.

  • After uploading the input sheet, you will be able to view the reach and frequency predictions on the campaign preview screen. This section displays the estimated budget and reach reservation for your campaign.

 

5. Publishing the campaign:

  • Click on the three dots under the "Action" option to publish the campaign. You can also download the uploaded media plan for review before proceeding with the publication.



  • You can edit your reservations either after publishing or before the campaign goes live. shopalyst provides an intuitive graph interface that allows you to visualize your campaign’s budget against reach and impressions. Simply select the desired reservation point directly on the graph to make adjustments.




5. Validate in Facebook Ads Manager (optional) : 

  • To view the ads and predictions generated for Reach and Frequency campaigns, navigate to the Facebook Ads Manager. Within the campaign view, you’ll find detailed information about the associated ad sets and individual ads. This section provides key insights and predictions related to the reach and frequency of your ads. You can also cross-check the predicted values directly within Meta Ads Manager for validation.


6. Creative Connect: 

  • Once the prediction is set up, the next step is to update the creative before the campaign commences. In order to do so, you may navigate to Media Upload Screen -> Upload Media Plan -> Attach Creative. On this screen, you'll have the option to choose the specific brand and utilize the provided template to seamlessly attach the creative assets to the campaign that has already been established.


7.  Upload Creative Template: 

  • To update the template for attaching creatives, simply refer to the accompanying instructions sheet within the template. Once you have made the necessary updates, proceed to the attach creative screen and upload the modified template. Wait for the status indicator to turn green, indicating a successful upload and processing of the updated creative.


  • After successfully attaching the creative, the final step is to publish the campaign. Navigate to the Campaign Listing screen and locate the "Actions" tab. Within this tab, you will find the "Publish" option. Click on "Publish" to proceed, and a preview of the Ad details will be displayed. Confirm the campaign publication by selecting the publish icon, and then you can see the campaign status transitioning to green color implying the Campaign is successfully updated in the platform.



8. Meta Brand Lift Study (BLS) in Advertising Automation: 


  • Brand Lift is a powerful advertising measurement tool provided by Facebook that enables businesses to assess the impact of their advertising campaigns on key brand metrics. It provides you an understanding of how the ads are influencing consumer perceptions, attitudes, and behaviors. 

    This measurement tool is available in Discovery Commerce app and can be used to access the performance of your meta-ad campaigns. Click here to know how to include BLS support for your RnF campaigns.



Looking for more help? Instructions to reach out to the support team are here.