With this release, recommended audiences generated by Shopalyst will start including interest based audiences for Google ads platform as well. By leveraging affinity and in-market targeting, we can effectively target audiences interested in the brand's category range. This approach ensures that campaigns reach the right audience, enhancing their effectiveness.

Audiences are created at three levels - Primary, Secondary and Tertiary levels. Click here to know more about the Audience Builder and the various types of audiences.