With this release, discovery commerce supports the creation of Lead Generation campaigns within the media plan upload process on Meta. This helps you to leverage lead-gen objectives in your social campaigns, enabling more efficient communication, customer direction, and conversion tracking.

This feature supports three conversion locations, each serving a specific purpose:

  1. Website: Drive traffic to your website and capture leads directly from your web pages
  2. Form: Present a form within the ad to collect user information seamlessly
  3. Call: Encourage users to initiate direct calls to your business

The lead-gen campaign template is available from the Plan Uploads screen under the Standard Ads template.

Visit this link to read more about bulk media upload for campaign creation.