The Bulk Upload option in Discovery Commerce allows you to create new Facebook campaigns or update existing ones efficiently.
You can choose between two template types:
- Discovery Commerce Template
- Standard Ads Template
The template selection depends on the type of campaign you're uploading.
Custom Templates
If you require a custom template, please communicate your requirements to the Shopalyst team. Once your needs are fully understood, they will implement the template within the Shopalyst Ad platform, making it readily available for your use.
For more details about templates, click here.
1. Navigate to Plan Upload:
- Go to the Plan Upload screen in the Ads Builder section and click Upload Media Plan.
2. Select Meta as the Platform:
- Choose Meta as the media platform and select the appropriate template from the dropdown menu.
3. Review the Upload Template:
- The template contains two tabs: Instructions and Data Sheet. Carefully review the instructions before proceeding. Ensure all mandatory fields are filled in to ensure a successful upload.
- While selecting "Discovery Commerce template" under "Column K" in that sheet, you will get an option to update the Placements, in that column you can select the placement in Platform to display ads, allowed values are: Facebook Feeds, Instagram Feeds, Facebook & Instagram Feeds.
- Similarly, you will also get an option to select and update the objective of the campaign in the same sheet under "Column E" this column helps in defining the objective of the marketing campaign which can be among these 3 allowed values: Traffic, Awareness, Engagement
- Whereas when working on a "Lead gen" campaign when you select "Standard ads template"once you download the file you need to update the "Input Data" tab of the spreadsheet, locate the column C. To activate the necessary option, input "Leads" under the "Campaign Objective" field, add input "FB Feed or IG feed" under "Placement, add the "Lead Generation Form Name" in column AC, and fill in the input "Learn More" for the call to action in column AD. You can refer to the accompanying screenshot for visual guidance.
- You have the option to select Engagement under `Campaign Objective` field in the media plan upload template in column C
Steps to use:
Input "Engagement" under the "Campaign Objective" column in the media plan upload template and proceed to customize your targeting, budget, and schedule as usual.
This enhancement empowers advertisers to create more meaningful connections with their audience, driving visibility and active engagement with their brand.
- Leveraging Facebook Posts for Ads: You can leverage their existing Facebook posts as ad creatives. This will saves time but also ensure a consistent brand voice across all your marketing efforts.
Steps to use:
During the ad plan upload, provide the ID of the Facebook post you wish to advertise in the designated "Facebook Post Id" in column o
This empowers advertisers to make the most of their successful organic content, extending their reach and impact through paid promotions.
- Placing Ads on Instagram Explore: You can extend their ad reach to the Explore feed on Instagram. This allows to connect with users who are actively seeking and discovering content aligned with their interests.By placing your ads you have the opportunity to engage with a wider audience and enhance the overall impact of your campaigns.
Steps to use:
Provide "IG Explore" as the input as a "Placements" for column I.
This ensures that your ads are strategically placed in the Explore feed, maximizing their visibility and impact.
4. Upload Your Template:
- Once you have completed filling out the template, upload it and click Submit. This action will redirect you back to the Plan Upload screen.
5. Preview Campaign Details:
- Click on the action button to preview the campaign details. Here, you can also download the original input sheet and review planned metrics such as impressions, reach, and CPM.
6. Check Upload Status:
- Review the status of your upload under the Plan Upload screen. The status icons represent different states as follows:
| Status | Color | Description |
| Saved |  | The campaign has been created and not yet published. |
| Queued |  | One of the campaign actions (like publish, reserve audience, etc) is in queue; waiting for completion. |
| Publish failed |  | The upload process has been failed. |
| Campaign published in platform |  | The campaign is published and live on the platform. |
| Campaign inactive in platform |  | The campaign is inactive on the platform due to one of the possible reasons:
|
7. Completion Time:
- The estimated time of completion can be viewed by hovering the mouse over the status icon.
8. Notification of Completion:
- Upon completion of the process, a notification will appear in the top-right corner of the application.
9. Publishing the campaign:
- Click on the three dots under the "Action" option to publish the campaign. You can also download the uploaded media plan for review before proceeding with the publication.
For more information on creating campaigns via bulk media upload, follow this link.
Looking for more help? Instructions to reach out to support are here.