Whenever you are trying to upload a media plan to setup an ad with us, you will get an option to select a template based on the requirements of the ad , you have 2 options to select from which are "Discovery commerce template" and "Standard templates".



Discovery Commerce Template -In these templates you do not need all sets of information as we already defined a different types of campaign's which can be selected and used based what exactly is the objective of your campaign.

In Discovery commerce we will get the Objective and Hero creative rest of the information can be taken from the different set of templates we have setup in the system.

Types of defined campaigns that can be used under this are mentioned below:


  1. Run a Survey - Connect with potential customers and spark their curiosity about your offerings by using engaging survey ads
  2. Reduce CAC - Reduce Customer Acquisition Cost by targeting new audiences with a shopping friendly format leading to a dynamic storefront
  3. Increase LTV - Increase Lifetime Value of your customers by targeting existing audiences with a shopping friendly format leading to a dynamic storefront focused on maximising sales
  4. Single Retailer Commerce - Activate Discovery Commerce ads with traffic driven to specific merchant sites. Provides a choice of PDP or Cart as the destination for supported merchants.
  5. Multi Channel Commerce - Activate multi-channel Discovery Commerce Ads to simultaneously build awareness and drive e-commerce sales for your brand 


Standard templates: These type of templates are used when the campaign that you are trying to setup are specific and dynamic in nature where the requirements might be different from the conventional campaigns that are generally used by the organisations.


In these templates information like banner, hero creative , products list , objective of campaign, audience to be targeted needs to be provided by the requestor depending on the requirements. For Ex- when the purpose of the campaign is lead generation and you do not want to use any set templates , we can select standard templates and setup the campaign according to our needs.