We have introduced the real-time refresh of audience sizes for the TikTok platform. You can leverage the real-time audience size based on selected interests and additional interests to tailor your campaigns for maximum impact. This applies not only to newly created audiences but also to any edits made to existing audiences. This dynamic capability ensures that users stay well-informed about the potential reach of their campaigns.
The updated information is readily available in both the listing screen view and individual audience view/edit screens. This streamlined access provides advertisers with the insights they need to make informed decisions and optimize their TikTok campaigns effectively.
Audience listing screen
View/edit screens
Instructions to create your saved audience from TikTok:
1. Select "Audience" section inside the Discovery Commerce app.
2. Click on "New" in the top right corner of the screen.
3. Select the following options from the dropdown.
- Brand
- Platform
- Audience Type
- Advertiser Name
- Gender
- Age group(as required)
4. You can search for the relevant interests by inserting the required input value under the section "Interests inclusion"
5. Include/Exclude the target Geo/Location.
6. Upon selecting the Audience & Locations, click "Save".
7. Go to the Audience listing under the Action column, click on the 3 dots, and download the comprehensive details of your audiences and campaigns in CSV format.