Tags and Pixels

Tags and pixels are tools used to collect data, track user behavior, and measure the effectiveness of online marketing efforts. Tags are primarily associated with Google, while pixels are commonly used with Meta


Shopalyst injects tags and pixels on the landing page to generate first-party audiences and facilitate remarketing initiatives. To know more about creating first-party audiences click here

Setting up tags and pixels for your Landing Page

Shopalyst fires tags and pixels based on various shopper actions performed on the landing page.

Below are the standard events captured by Shopalyst landing pages 

  • Store View

  • Product View
  • Add to Cart
  • Conversion


To learn more about setting up tags and pixels on the landing page can be viewed here


Additional Information is sent to tags and pixels via SL_traits parameters

Once the tags and pixels are implemented to collect first-party audiences, we send information about user interactions and behavior by passing a value through a parameter called SL_traits. This parameter can be inspected with a plugin that decodes traffic. If the traffic is from Meta, it can be viewed using the Meta Pixel Helper.


Shopalyst also offers a plugin that can be added to a Google Chrome extension to view tags and pixels on various platforms. This plugin provides detailed information about audience tracking and metadata on events triggered by actions on your landing page. To learn more about the Shopalyst plugin, click here


To install this plug-in please reach out to the support team here


How to view SL_Traits sent to Meta

The collected data can be viewed using the Meta Pixel Helper, this tool provides detailed information about the events fired and the audience captured on your landing pages. Here’s how you can use this tool:


Install Meta Pixel Helper:

  • Download and install the Meta Pixel Helper extension for your browser.

Navigate to Your Landing Page:

  • Open your landing page where the tags and pixels have been implemented.

Activate Meta Pixel Helper:

  • Click on the Meta Pixel Helper icon in your browser toolbar. This will open a window displaying detailed information about the pixel events on the page.

View SL_Traits:

  • Within the Meta Pixel Helper, look for the section describing SL_traits. This will show you the specific values and characteristics being tracked.


Some examples of the traits we captured on the landing page 

  • Product types
  • Gender
  • Benefit
  • Concerns
  • Preferences
  • Ingredients
  • Quantity
  • Quality


Here is the snapshot of the sl_traits we capture on our landing page through tags and pixels.



Looking for more help? Instructions to reach out to support is here