Campaign Optimisation Rules represents a significant enhancement in how optimisation logic is managed and applied to your campaigns, offering more flexibility and transparency.


Key Highlights

  • New Approach to Optimization Logic: Our product optimization algorithms were hardcoded within the backend. These algorithms are represented as a set of clear, easily understood rules. This shift allows for a more transparent and flexible approach to campaign optimization.


  • Initial Rollout: In the first phase, you’ll be able to view these rules on both the Optimisation Request Creation page and the View Request page. While the current iteration focuses on displaying these rules. This future updates will include the ability to edit and customize these rules to better suit your unique campaign needs.


  • Default Configuration: The rules are pre-configured for each optimization request, adhering to our existing, proven optimization logic. Although these rules are currently view-only, this setup ensures that your campaigns continue to be optimized with the same reliability and effectiveness you’ve come to expect.


Benefits of Campaign Optimization Rules

  • Enhanced Transparency: With the ability to view the specific rules that guide the optimization of your campaigns, you gain greater insight into how your campaigns are being managed. This transparency ensures that you are always in the loop about the strategies driving your campaign performance.


  • Consistency: The pre-configured rules follow the established optimization logic that has been tested and refined over time. This consistency ensures that your campaigns will continue to deliver the best possible results, leveraging methodologies that have been proven effective.


  • Future Flexibility: While the current version doesn’t allow for rule editing, this feature sets the stage for more customizable optimization logic in future updates. As we continue to enhance our platform, you’ll have even more control over how your campaigns are optimized, allowing for tailored strategies that align with your specific goals.


Looking for more help? Instructions to reach out to the support team are here.