Creative Builder is a centralized space within the Super App that helps you manage your creatives from start to finish. You can create, organise, configure, and update creatives across supported platforms and formats, all from one place.



What You Can Do in Creative Builder

1. Manage All Creatives Centrally

Instead of tracking creatives through spreadsheets or multiple touchpoints, you can manage everything directly within Creative Studio. This gives you better visibility across platforms and simplifies collaboration and execution.

You can view and manage creatives for different platforms without switching contexts.

2. Organise Creatives Using Projects

Creatives are organised under Projects, where each project represents a campaign or business objective (for example, Monsoon Sale or Spring Collection).

Using projects helps you:

  • Keep creatives clearly grouped by intent

  • Avoid clutter and confusion

  • Access everything related to a campaign from one place via a unified Inbox view

3. Choose the Right Platform & Format Easily

When creating a creative, you start by selecting the target platform and creative format.

Based on your selection, Creative Studio shows only the templates that are supported for that platform. This helps you:

  • Avoid format mismatches

  • Follow platform specifications automatically

  • Move faster without second-guessing requirements

4. Configure Creatives Based on Type

Creative settings adapt based on the type of creative you’re working on (for example, image or video).

You’ll only see configuration options that are relevant to that creative type. This keeps the setup process simple while still allowing flexibility where needed.

5. View, Edit, and Iterate from One Screen

Within each project, you can:

  • View all creatives in a single listing

  • Create new creatives

  • Edit existing ones

  • Iterate and refine as needed

This ensures the full creative lifecycle from setup to iteration is easy to track and manage without leaving the module.


To know more about creative builder reach out to our support team. Instructions to reach out to support are here.