With the latest release, we’ve added support for video campaigns on Google Ads to our platform. Given the limited API support for video campaigns from Google Ads, we now offer an alternative workflow where users can publish their campaigns and download a CSV file compatible with the Google Ads Editor to complete the setup directly on Google Ads. The Google Ads Editor is a desktop tool that allows to synchronise changes made locally with the Google Ads platform.


Benefits

  • Wider Reach: Leverage YouTube and the Google Video Partner network to reach large and highly engaged audiences.
  • Stronger Engagement: Video ads allow for more immersive storytelling, improving brand recall and engagement.
  • Bulk Campaign Creation: Create and launch multiple video campaigns at once using our CSV export feature that is seamlessly compatible with the Google Ads Editor.


Publishing Workflow: Video vs Non-Video Campaigns

  • Non-Video Campaigns (Search, Display etc):
    Simply click on Publish and follow the on-screen instructions after creating your campaign. The application will automatically push the campaign to Google Ads, completing the setup via API.
  • Video Campaigns:
    Editor-compatibleFor a Video Campaign, once your Media Plan is processed, you can download a Google Ads Editor compatible CSV file that can then be imported into the Google Ads Editor Desktop Tool. A detailed step by step process is outlined in the next section.


Getting Started

  1. Go to the Plan Uploads under Automation.
  2. Upload your media plan file containing video campaigns for Google Ads.
  3. Publish the campaign.
  4. After publishing, click on Download GA Editor CSV option from the campaign actions.
  5. Upload the CSV file using Google Ads Editor tool and follow the instructions there to complete the campaign setup.



For more information on media plan uploads, refer the following articles: