We’re excited to announce the launch of the Campaign performance prediction, now available under the Automation module of our application. This feature allows you to anticipate your campaign’s performance trajectory even before actual data starts flowing in.
What’s New
As soon as a campaign is published, our platform will begin forecasting key performance indicators (KPIs), including:
- Impressions
- CPM (Cost per 1,000 impressions)
- Clicks
- CPC (Cost per Click)
These predictions help you understand how your campaign is expected to perform over time, allowing for early intervention and optimisation.
Benefits
Once your campaign begins generating live data, actual performance metrics are displayed alongside the predicted values — all in a single, intuitive graph. This enables you to:
- Monitor real-time performance vs. initial forecasts
- Identify and react to underperformance early
- Make timely, data-driven adjustments to campaign strategy
How to Access
- You will receive an email notification with a direct link to the campaign’s prediction page as soon as predictions are available.
- Alternatively, you can navigate to the Actions > View Prediction on the campaign listing page for any published Discovery Commerce campaign.
For more information, refer the following articles: