We’re pleased to announce support for Advantage+ Campaign Budget for Meta campaigns on our platform. With this enhancement, you can now set and manage budget at the campaign level, in addition to the existing option of setting budgets at the ad set level.
What’s New
- Advantage+ Campaign Budget (ACB): Allocate a single, consolidated budget at the campaign level instead of distributing it across individual ad sets.
- Smarter Budget Allocation: Meta’s delivery system will automatically distribute the budget across ad sets to maximize performance and efficiency based on real-time results.
Benefits
- Simplified Budget Management – No need to manually set budgets for each ad set.
- Improved Performance – Leverages Meta’s machine learning to prioritize top-performing ad sets.
- More Control – Combine ACB with campaign goals and audience strategies for optimal results.
Getting Started
When uploading a Meta campaign media plan, simply fill in the column Enable Advantage Plus Campaign Budget as Yes to enable the Advantage+ Campaign Budget feature and provide your campaign level budget in the Lifetime Budget / Daily Budget column. Our platform will handle the rest and ensure compatibility with Meta’s optimisation systems.
For more information, please refer the following articles: