We’re excited to introduce a powerful new capability for Meta Reach & Frequency (RnF) campaigns that allows users to reserve reach and impressions either before publishing a campaign, and edit their existing reservation post the campaign publish.


What’s New

  • Interactive Reservation Graph: Visualize your campaign’s budget vs. reach/impressions with an intuitive graph interface. Select the desired reservation point directly on the graph.
  • Pre- & Post-Publish Support: Make reservations before publishing or after the campaign is live.
  • Editable Reservations: Quickly adjust your reservation after upload or even post-publication to fine-tune campaign delivery based on updated goals or constraints.


Key Benefits

  • Improved Planning: Instantly understand the tradeoff between budget and expected reach/impressions.
  • Flexible Adjustments: Adapt to changing strategies by modifying reservations any time.
  • Simplified Workflow: Make informed reservation choices through a visual, click-driven interface.


Getting Started

  1. Upload your Meta RnF campaign as usual.
  2. From the Preview Campaign page, click on View Reach and Frequency Predictions.
  3. Use the graph to explore available budget/reach combinations. The dotted lines on the graph represent the current reservation.
  4. To edit your current reservation, click on Edit.
  5. Click on your desired reservation point and save it.
  6. Revisit the UI any time to modify your reservation as needed.




For more information on RnF campaigns, refer the following articles: