We’ve introduced a new enhancement to the Campaign Performance Prediction feature designed to help you better interpret the reliability of predicted performance metrics.
What’s New
Accuracy Score: A new percentage score (out of 100) is now displayed on the KPI Prediction page, representing how closely the system’s predictions align with actual performance outcomes.
- Calculated using data from past or currently running campaigns
- Gives you a quick view of prediction reliability for key metrics like CPM, CPC, and CTR
Benefits
- Improved Transparency: Understand the level of confidence you can place in each prediction.
- Smarter Decisions: Make more informed campaign adjustments based on how accurate the model has been historically.
You’ll find the Accuracy Score on the Campaign KPI Prediction page, displayed alongside the predicted vs. actual performance graph.
Please note that the accuracy score is shown only for campaigns where actual performance results are available.
For more information on campaign performance prediction, refer the following articles: