What’s New
We have introduced support for creating tracker campaigns on CM360. This enhancement makes it easier to manage and publish associated tracker campaigns alongside your DV360 campaigns.
Key highlights
- Tracker campaign support during media plan upload: While creating DV360 campaigns via media plan upload, users can optionally provide inputs to generate tracker campaigns.
- Publishing options: If tracker campaign details are provided, additional options will appear on the Campaign Listing Page to publish tracker campaigns directly to CM360.
- CSV export option: Users can also export a CSV file of tracker campaigns, which can be uploaded manually to CM360 for campaign creation.
Benefits of Using CM360 Tracker Campaigns
- Centralized Measurement: CM360 trackers provide a single source of truth for measuring impressions, clicks, and conversions across platforms.
- Seamless Reporting: Data from tracker campaigns flows into CM360 reports, simplifying performance analysis and optimization.
- Consistency: Ensures all campaigns use standardized measurement tags, reducing discrepancies.
Getting Started
- Go to Automation Plan Upload and upload new media plan for DV360.
- While uploading, make sure to include tracker campaign details in the input file along with DV360 campaign inputs.
- Once uploaded, navigate to the Automation Explore page and find your campaign.
- Use the provided options under CM360 action to either:
- Publish tracker campaigns directly to CM360, or
- Generate and download tracker CSV file and upload it manually via CM360.
Media Plan Sheet with tracking data
CM360 options - Direct publish and tracker sheet export
Know More
- For detailed steps on connecting your CM360 account with Shopalyst, please refer Delegate Campaign Manager 360 (CM360)
- For more details on CM360 campaign setup, please refer CM360 Campaign Creation via DV360 bulk upload