What’s New
We have introduced support for Google Ads ValueTrack parameters in landing pages of campaigns uploaded via the Media Plan Upload tool. In this initial release, we support the Location Interest and Location Physical parameters, allowing advertisers to capture either or both the location of interest or the physical location of user associated with each ad click.
Key highlights
- Add supported ValueTrack parameters in the landing page URLs for Google Ads campaigns.
- Use the “Tracking Params” column in the Ads worksheet of the Media Plan Upload template to specify parameters.
- ValueTrack parameters used in the ad will be displayed on campaign preview page.
- Supported for campaign types: Search, Display and Video
- Refer to the Instructions sheet in the template to check the list of supported ValueTrack parameters.
- For the Interest Location parameter to function correctly, the location targeting option in the Google Ads campaign must be set to Presence or interest.
Benefits
- Dynamic landing page experiences: By using ValueTrack parameters, landing pages can automatically tailor content based on the physical location or location of interest of the person viewing the ad.
- Improved personalization: Deliver more contextually relevant messages and offers, leading to higher engagement and conversion rates.
- Actionable learnings: Use this information to optimize future campaigns, tailor messaging, or allocate budgets more effectively.
Getting Started
- Go to the Automation -> Plan Uploads and create new media plan upload request.
- In the Ads worksheet in your input file, enter the required ValueTrack parameters in the Tracking Params column by referring the Instructions worksheet.
- Publish the campaign after verifying the provided parameters on campaign preview page.
For more details on Google ads campaign upload process via Shopalyst, refer Google Ads Campaign Creation via bulk upload.
To know more about Google ads ValueTrack parameters, refer the following Google Ads guides: