Body lotions are no longer just seasonal essentials—they’re becoming everyday skincare staples shaped by brand power, benefit-led positioning, and conscious consumer preferences.
Brand power -
On Nykaa, mCaffeine and Nivea lead the race, while Plum, Wishcare, and Vaseline build strong momentum, reflecting a mix of established trust and new-age appeal.
Benefits that sell -
Moisturizing is the key hook, supported by nourishing and softening benefits—showing the category’s strong functional backbone.
What consumers prioritize -
Cruelty-free, vegan, and paraben-free preferences highlight a shift toward ethical and clean beauty, shaping how consumers choose their daily lotion.
Key concerns -
Key concerns like dryness, tanning, and UV protection drive usage occasions, hinting at both daily hydration needs and seasonal skin issues.
As consumers lean into conscious skincare, body lotions are carving a space that blends performance with purpose—making the segment ripe for both premiumization and functional innovation.