We have introduced two new enhancements to the Meta campaign setup process using the standard media plan upload template:
1. Support for Ad set Spending Limits (Min & Max Values)
- Gain more control over ad set budget allocation with precise spending limits with Meta's Ad set Spending Limits.
- Ad set level spending limits can now be configured by specifying minimum and maximum values, either in currency or percentage.
- To use this feature, fill in the column Ad set spending limits in the input sheet. Refer the Instructions worksheet for more information on how to use this column.
2. Support for Advantage+ Audience
- Meta’s Advantage+ Audience automatically expands targeting to reach high-value audiences beyond your defined parameters for improved performance.
- Meta’s Advantage+ audience feature can now be enabled through the media plan upload by simply filling in “Yes” under the Enable Advantage+ audience column in the input sheet.
Click here to know more about Meta campaign setup using bulk uploads.