We have introduced support for Target ROAS as an additional bid strategy for Meta campaigns, enabling more optimized delivery based on return-driven performance goals.
Overview
Users can now configure Target ROAS directly through the media plan upload process. This allows advertisers to guide Meta’s optimisation towards achieving a specific return on ad spend, improving efficiency for performance-focused campaigns.
Benefits
- Performance-Oriented Optimisation: Optimises delivery towards the highest-value conversions, improving return on ad spend.
- Greater Control: Allows advertisers to set explicit performance goals, aligning campaign outcomes with business objectives.
Getting Started
- In the media plan input sheet, fill “ROAS goal” as the Bid Strategy.
- Provide a Goal Value between 0.001 and 1000 in column "ROAS Goal".
- Upload the plan as usual; during campaign setup, both the selected bid strategy and the goal value will be displayed on the campaign preview page for confirmation.
Click here to know more about Meta campaign setup using bulk uploads