We’ve introduced URL Recommendation to streamline the Custom Segment Creation process in Google Ads and DV360. This feature enables the platform to automatically suggest the most relevant Product URLs, YouTube Channel URLs and Search Topics URLs for each brand, reducing manual effort and enhancing audience targeting accuracy.

Key Updates
  • The platform now curates and recommends URLs based on the selected brand and platform, ensuring that campaign managers have high-quality content signals readily available.
  • Users still have the flexibility to add their own URLs to further enrich content signals and customize audience targeting.

Key Benefits
  • Automatically recommended URLs provide stronger, more contextual signals, leading to better-performing audience segments.
  • Eliminate the manual effort of gathering URLs, saving time and ensuring consistency during campaign setup.
  • With curated recommendations, advertisers can create sharper, more relevant audiences based on high-quality content signals.