Overview
We have released multiple new enhancements to TikTok Reach & Frequency (RnF) campaign creation via media plan uploads, enabling richer configuration, better brand controls, and improved visibility during setup.
These updates allow advertisers to configure advanced RnF features directly through the upload workflow and review all applied settings before publishing.
What’s New
| Column Name | Description |
|---|---|
| Click Tracking URL / Impression Tracking URL | Tracking URLs to ensure accurate measurement and attribution |
| Brand Safety VAST URL / Viewability VAST URL | Third-party viewability and brand safety VAST tags (IAS, MOAT, and DoubleVerify) |
| Frequency Cap | Frequency caps to control how often ads are shown to the same user during the campaign duration |
| Authorization Code | Set creator authorized posts as creatives. Configure this by providing the authorization code shared by the creator in this column |
All the above RnF configurations are displayed on the campaign preview page, providing full visibility before campaign publish.
Benefits
- Greater control over reach, frequency, and brand safety for reserved TikTok campaigns
- Ability to use high-performing creator content in RnF buys
- Improved tracking and attribution for brand campaigns
- Reduced setup errors with full configuration visibility in preview
- Streamlined workflow with advanced features supported directly via media upload
For more details on the columns required for these features and guidance on how to fill them, please refer the Instructions worksheet in the media plan input sheet.
Click here to know more about TikTok campaign setup.