Overview

We have extended rule-based optimisation support to Meta campaigns, enabling users to define optimisation rules, evaluate performance, and apply changes directly to active campaigns running on Meta.


What’s New

  • Configure rule definitions for Meta campaigns using supported facts and outcomes
  • Run optimisation rules against active Meta campaigns
  • Generate optimisation outcomes based on rule evaluation
  • Push optimisation outcomes directly to Meta once results are generated:
    • Apply updates per campaign, or
    • Push updates for all campaigns in bulk


Benefits

  • Faster execution of optimisation decisions without manual updates in Meta Ads Manager
  • Scalable optimisation across multiple campaigns
  • Reduced operational effort and human error
  • End-to-end optimisation workflow—from rule evaluation to execution



Getting Started

  1. Navigate to Automation -> Campaign Optimisation page.
  2. Create a new Rule Definition, select Meta as the platform and configure your rules for optimising the campaigns.
  3. Create new request with the new Rule Definition from the Actions dropdown.
  4. Once the optimisation request is completed successfully, navigate to Request History of the Rule Definition and click on Push Updates to Meta from the actions dropdown against your request.
  5. Review the list of suggested optimisation outcomes.
  6. Choose to Push Updates against individual campaign or Update Supported Campaigns across all campaigns.
  7. Receive confirmation as a notification once the updates are applied in Meta.


Know More

Learn more about how rule-based optimisation works in the following guides: