We’ve introduced Creative Studio, a centralized module within the Super App designed to enable end-to-end creative management. This new capability empowers users to independently create, organize, configure, and iterate on creatives across supported platforms and formats - reducing manual effort and improving operational scalability.
Key Updates
1. Centralized Creative Management
Creative workflows that were previously managed through spreadsheets and manual coordination are now productized within a single module - reducing engineering dependency and improving cross-platform visibility.
2. Project-Based Organization
Creatives are structured under Projects that represent a specific campaign or business objective (e.g., Monsoon Sale, Spring Collection). This ensures better organization, clear intent mapping, and streamlined access from a unified Inbox view.
3. Guided Template Selection
Users can select the target platform and creative format, following which the system dynamically displays supported templates aligned with platform specifications - eliminating guesswork and ensuring compliance.
4. Dynamic Creative Configuration
Configuration settings adapt based on creative type (e.g., image vs video). Only relevant options are displayed, enabling structured yet flexible creative setup while maintaining ease of use.
5. Creative Listing & Iteration
Within each project, users can view, create, edit, and iterate on creatives from a centralized listing screen - ensuring the entire creative lifecycle is contained and easy to manage.
Key Benefits
1. Minimizes reliance on engineering and manual coordination for creative setup and updates.
2. Project-based grouping provides structured tracking of creatives across campaigns and objectives.
3. Template recommendations ensure creatives always align with platform requirements and specifications.
4. Structured workflows make it easier to manage large volumes of creatives efficiently.
5. Centralized management enables quicker edits, updates, and optimization.