Overview

With the latest release, we have extended rule-based optimisation support to TikTok campaigns, enabling users to define optimisation rules, evaluate active TikTok campaigns using automated decision logic and apply changes directly to these campaigns.


What’s New

  • Configure rule definitions for Tiktok campaigns using supported facts and outcomes
  • Run optimisation rules against active Tiktok campaigns
  • Generate optimisation outcomes based on rule evaluation
  • Push optimisation outcomes directly to Tiktok once results are generated:
    • Apply updates per campaign, or
    • Push updates for all campaigns in bulk


Benefits

  • Faster execution of optimisation decisions without manual updates in Tiktok Ads Manager
  • Scalable optimisation across multiple campaigns
  • Reduced operational effort and human error
  • End-to-end optimisation workflow - from rule evaluation to execution


Setting up optimisation rule definition for Tiktok

Pushing optimisation outcomes to Tiktok


Getting Started

  1. Navigate to Automation -> Campaign Optimisation page.
  2. Create a new Rule Definition, select Tiktok as the platform and configure your rules for optimising the campaigns.
  3. Create new request with the new Rule Definition from the Actions dropdown.
  4. Once the optimisation request is completed successfully, navigate to Request History of the Rule Definition and click on Push Updates to Tiktok from the actions dropdown against your request.
  5. Review the list of suggested optimisation outcomes.
  6. Choose to Push Updates against individual campaign or Update Supported Campaigns across all campaigns.
  7. Receive confirmation as a notification once the updates are applied in Tiktok.


Know More

Learn more about how rule-based optimisation works in the following guides: