Overview

With recent updates in DV360, targeting at the Campaign and Insertion Order (IO) levels has been deprecated. The Shopalyst platform is now ready with the changes to ensure compatibility with the latest DV360 SDF format.


What’s Changed

  • All targeting configurations are now supported only at Line Item / Ad Group levels
  • Targeting at Campaign and Insertion Order levels is no longer supported
  • The SDF generated after the publish process will not contain any targeting at Campaign or IO levels. These fields in the SDF will be kept empty in accordance with the latest DV360 guidelines
  • This applies to all targeting types, including:
    • Locations
    • Genders
    • Age Ranges
    • Audiences
    • Affinity & In-Market
    • Keywords
    • Devices
    • Languages
    • Household Income
    • Life Events
  • This applies to all versions of SDF generated and downloaded using Shopalyst Discovery Commerce Cloud


Campaign SDF


Insertion Order SDF


Getting Started

  • Continue using the existing media plan upload template (no changes required)
  • Follow the standard upload and publish workflow


To learn more about working with SDF files and DV360 campaigns, please refer the following articles: