Overview
We have expanded the capabilities of Meta optimisation rules by introducing additional facts and outcomes, enabling more precise, performance-driven automation.
These enhancements allow users to create rules based on cost efficiency, delivery metrics, and frequency controls, and take automated actions to optimise campaign performance.
What’s New
New Facts
Fact | Level |
|---|---|
Planned CPM | Campaign, Adset |
| Delivered CPM | Campaign, Adset |
| CPM (%) | Campaign, Adset |
| Planned CPV | Campaign, Adset |
| Delivered CPV | Campaign, Adset |
| CPV (%) | Campaign, Adset |
Delivered Frequency | Campaign, Adset |
Start Date | Campaign, Adset |
| End Date | Campaign, Adset |
| Target Frequency | Adset |
Frequency Cap | Adset |
New Outcomes
- Redistribute Remaining Budget Over Remaining Days: Adjust pacing by spreading remaining budget across the remaining campaign duration
Benefits
- Improved optimisation using cost and delivery efficiency metrics (CPM, CPV)
- Better control over frequency and audience exposure
- Automated budget pacing adjustments based on campaign performance
Know More
Learn more about how rule-based optimisation works in the following guides: