Overview

We have now introduced enhancements to TikTok campaign configuration that enable users to apply third-party brand safety and verification partners through the media plan upload workflow. Pre-bid brand safety can now be delegated to an accredited partner, and post-bid viewability and brand safety measurement can be enabled by naming the partner alone, without a VAST tag URL. Updated media plan upload sheets are available for supported regions.


Third Party Brand Safety Partner (Pre-Bid)

  • A new optional Third Party Brand Safety Partner column supports IAS and DoubleVerify. When a partner is specified, TikTok applies pre-bid brand safety through that partner instead of its own inventory filter.
  • This column and the existing Inventory Filter column are mutually exclusive. Users should specify either a TikTok Inventory Filter (Expanded, Standard or Limited) or a third-party partner, not both.
  • Before upload, Shopalyst verifies that the advertiser account is allowlisted with the selected partner for the chosen campaign objective, so authorisation issues are reported during validation rather than at publish time. The applied brand safety setting and partner are shown in the campaign preview.


Post-Bid Verification Partners

Two new optional columns, Viewability Post-bid Partner and Brand Safety Post-bid Partner, support IAS, DoubleVerify and Moat. Previously, third-party measurement could be attached only by supplying a full VAST tag URL in the Viewability VAST URL or Brand Safety VAST URL columns.


The behaviour depends on the input:

  • Partner only — the partner is applied without a VAST tag
  • VAST URL only — the partner is identified from the URL, as before
  • Both — the two are validated for consistency, and any mismatch between the named partner and the VAST URL is reported


Partner names are matched flexibly, and the applied partner is displayed in the campaign preview.


Validation

All new checks report the row number, column and value concerned, so that sheets can be corrected in a single pass. Validation covers unsupported partner names, a post-bid partner that does not match the VAST URL provided, an Inventory Filter and a third-party brand safety partner set on the same row, and partners the advertiser account is not allowlisted for.


Benefits

  • Pre-bid brand safety through an accredited third-party partner, configured via media plan uploads
  • Post-bid viewability and brand safety measurement without VAST tag URLs
  • Advertiser authorisation confirmed before publishing
  • Clear, row-level validation of partner and VAST tag combinations



Getting Started

  1. Access the latest TikTok media plan upload template for your market.
  2. Populate the new optional columns as required:
    • Third Party Brand Safety Partner
    • Viewability Post-bid Partner
    • Brand Safety Post-bid Partner
  3. Ensure that third-party brand safety and Inventory Filter are not configured together on the same row.
  4. Follow the standard media plan upload and publication workflow.
  5. Review the Campaign Preview to verify the applied brand safety and verification partner configuration


Know More

  • For detailed instructions, supported formats, example values, prerequisites, and column-level guidance, refer to the Instructions worksheet included in the media plan upload template.
  • To know more about Tiktok campaign setup via Automation Media Plan Uploads, refer our guide TikTok Campaign Creation via bulk upload