Campaign optimization enhances the efficiency of digital marketing efforts by fine-tuning campaign performance to ensure efficient CPM, maximum budget, delivering the desired results, and achieving the best possible return on investment (ROI).
Shopalyst optimizes campaigns running on the DV360 platform, enabling brands to regularly analyze performance data and make informed adjustments to budgets and bid amounts for the campaigns to deliver the expected results.
Shopalyst will customize optimization rules based on your specific requirements. Reach out to our support team here.
To learn more about campaign optimization rules can be viewed here.
Steps
1. Navigate to the Automation module and click on the "Campaign Optimization" option.
2. Click the "New Request" button. The default selected platform is DBM and requester name will automatically get added.
3. Download the provided template. After filling it out, you can submit your data in one of two ways:
- Upload the file in
xlsxformat. - Copy the shareable URL of your Google Sheet, paste it into the designated field and grant access to the following email address: sl-dbm-oauth-service-account@shopalyst-signal.iam.gserviceaccount.com
4. Select the campaign optimization rule, you can view the pre-configured rules associated with your request here
5.Add the user's email ID that needs to be notified once the report is generated.
6. Click the "Create Request" button to proceed. You will be redirected to the Campaign Optimization screen, where you can monitor the status of your upload. To know more about the various status icon values based on their state can be viewed below:
| Status | Color | Description |
| Saved |  | The campaign has been created and not yet published. |
| Queued |  | One of the campaign actions (like publish, reserve audience, etc) is in queue,waiting for completion. |
| Publish failed |  | The upload process has been failed. |
| Campaign published in platform |  | The campaign is published and live on the platform. |
| Campaign inactive in platform |  | The campaign is inactive on the platform due to one of the possible reasons:
|
7. The estimated time of completion can be viewed by hovering the mouse over the status icon.
8. Once the report is generated you will receive a notification in the top-right corner of the application, download it to see the output results.
Looking for more help? Instructions to reach out to the support team are here