Campaign optimisation enhances the efficiency of digital marketing efforts by fine-tuning campaign performance to ensure efficient CPM, maximum budget, delivering the desired results, and achieving the best possible return on investment (ROI).
Shopalyst optimises campaigns across DV360, Meta, Google Ads and Tiktok platforms, enabling brands to maximise performance through continuous analysis and data-driven optimisations.
For DV360, Shopalyst focuses on improving efficiency across programmatic display and video campaigns by optimising bids, pacing, and audience reach to ensure effective delivery and performance across multiple inventory sources. Click here for create DBM optimisation request .
Example :
- Optimise LI Budgets
If Line Item A has a budget of ₹50,000 and has already spent ₹45,000 (90%) with 5 days remaining, while Line Item B has spent only ₹20,000 (40%) with better performance, you can reduce budget from Line Item A and reallocate ₹10,000–₹15,000 to Line Item B to maximise efficiency.
Increase Ad Group Bid; Cap by CPM/CPV
If an ad group is delivering low impressions with CPM ₹120 and strong CTR (0.9%), you can increase the bid from ₹130 to ₹160, while capping CPM at ₹180 to control costs and improve delivery.- Pacing / Delivery
If a campaign has spent only 40% of its budget mid-flight, you can increase bids and broaden targeting; if it has already spent 90% early, reduce the bids and tighten targeting to control pacing.
For Meta, Shopalyst allows optimisation rules to be set, performance to be assessed, and updates to be applied directly to live Meta campaigns. Click here to create Meta optimisation request.
Example :
- Optimise Campaign Status
If Campaign A spends ₹18,000 and generates only 6 conversions (CPA ₹3,000), you can pause or restrict the campaign; if Campaign B spends ₹15,000 and generates 40 conversions (CPA ₹375), you can keep it active and scale it further.
- Optimise Campaign Budgets
If a campaign has a daily budget of ₹10,000 and is achieving strong results (e.g., 25 conversions at CPA ₹400), you can increase the budget to ₹15,000–₹18,000 to scale performance; if it spends ₹10,000 with only 3 conversions (CPA ₹3,333), you can reduce the budget to ₹5,000 or reallocate it.
For Google Ads, hopalyst enhances campaign performance by refining keyword targeting, ad placements, and bidding strategies to drive higher engagement, better conversion rates, and improved return on ad spend (ROAS). These optimisation processes ensure that campaign budgets are effectively utilised to achieve the best possible results and overall return on investment (ROI). Click here to create GA optimisation request.
Example :
- Optimise Ad Group Status
If Ad Group A spends ₹5,000 and generates only 2 conversions (CPA ₹2,500), while Ad Group B spends ₹4,000 and generates 10 conversions (CPA ₹400), you can pause or reduce budget for Ad Group A and reallocate more budget to Ad Group B.
- Optimise Campaign Status
If Campaign X spends ₹20,000 with only 5 conversions, you can pause or limit the campaign; if Campaign Y spends ₹15,000 and delivers 30 conversions, you can keep it active and prioritise scaling.
- Optimise Campaign Budgets
If a campaign has a daily budget of ₹10,000 but is hitting the limit by noon with strong performance, you can increase the budget to ₹15,000 to capture more demand; if it spends ₹10,000 with poor results, you can reduce the budget to ₹6,000.
For Tiktok, Shopalyst enables optimisation rules to be defined and evaluates active TikTok campaigns using automated decision logic to generate optimisation outcomes. These outcomes can be pushed directly to TikTok per campaign or in bulk, enabling faster execution, scalable optimisation, and reduced manual effort. Click here to create Tiktok optimisation request.
Example :
- Optimise Campaign Status
If a campaign spends ₹12,000 and generates only 3 conversions (CPA ₹4,000), you can pause or restrict it; if another campaign spends ₹10,000 and generates 25 conversions (CPA ₹400), you can continue and scale it.
- Optimise Campaign Budgets
If a campaign has a budget of ₹8,000 and delivers strong engagement with 20 conversions, you can increase the budget to ₹12,000–₹15,000 to scale performance; if it spends ₹8,000 with only 2 conversions, you can reduce the budget to ₹4,000 or reallocate to better-performing campaigns.
Shopalyst will customise optimisation rules based on your specific requirements. Reach out to our support team here to discuss further.
Optimisation rules can be viewed as clear flowcharts and downloaded as PDF files directly from the Optimisation Definition Preview Page. Once a download is requested, the PDF is generated in the background and a notification is sent on dashboard and by email when it is ready.
You can also use the Duplicate Rule option on the rule definition create/update page, making it easier to reuse and modify existing optimisation rules.
To learn more about campaign optimisation rules, Click here.
Looking for more help? Instructions to reach out to the support team are here