Campaign optimisation enhances the efficiency of digital marketing efforts by fine-tuning campaign performance to ensure efficient CPM, maximum budget, delivering the desired results, and achieving the best possible return on investment (ROI).
Shopalyst optimises campaigns running on both the DV360 and Google Ads platforms, enabling brands to maximise performance through continuous analysis and data-driven adjustments.
For DV360, Shopalyst focuses on improving efficiency across programmatic display and video campaigns by optimising bids, pacing, and audience reach to ensure effective delivery and performance across multiple inventory sources. Click here for create DBM optimisation request
For Google Ads, Shopalyst enhances campaign performance by refining keyword targeting, ad placements, and bidding strategies to drive higher engagement, better conversion rates, and improved return on ad spend (ROAS). Through these intelligent optimisation processes, Shopalyst ensures that campaign budgets are effectively utilised to achieve the best possible results and overall return on investment (ROI). Click here to create GA optimisation request
Shopalyst will customise optimisation rules based on your specific requirements. Reach out to our support team here.
Optimisation rules can be viewed as clear flowcharts and downloaded as PDF files directly from the Optimisation Definition Preview Page. Once a download is requested, the PDF is generated in the background and a notification is sent on dashboard and by email when it is ready.
To learn more about campaign optimisation rules, Click here.
Looking for more help? Instructions to reach out to the support team are here