This section has the details of the factors that impact the instore visibility score of a brand under a selected category.
- Score
- Banner share
- Banner type
- Top brands distribution
- Banner distribution
- Banner by page type
- Banners
- Top promoted products
Let's see all the analyses in detail
1. Score
This shows the in-store visibility score of the selected brand on the selected merchant.
2. Banner share
This shows the share of banners from the particular level for the selected brand for the selected merchant site. Also, the type of banner is considered. The hero banners which have more width are given higher weightage in the in-store visibility score calculation.
3. Banner type
This pie shows the share of banners that are promotional and that are awareness based.
4. Top brands distribution
This is an interesting feature which tells you, among all the brands that appear for the specific category, which quartile does your brand fall into?
There are 4 quartiles as you can see below and the selected brand falls in the 2nd quartile which means your brand falls in the 50th percentile.
The other competitor players and their presence in the percentile can be checked from the right-hand side representation. The colour code will tell you in which quartile the respective brand falls. We show you the top 15 brands and club the rest as 'others' in the percentile share graph.
5. Banner distribution
This graph shows the number of banners that were present in-store for the selected merchant for the selected brand on a particular day of the selected month.
6. Distribution by page type
This graph shows the presence of banners on the page of the merchant like category page, home page, etc
7. Banners
This shows the presence of banners on a particular day and also indicates the banner type(promotional vs awareness) and the page (category page or home page, etc) where the banner is visible.
Also, the banners are displayed based on which the product's score and thereby the brand's score are calculated.
8. Top promoted products
This section shows all the top promoted banners' product links.
By clicking on the product link, the leaderboard pops up the details at the banner level like the banner availability duration on the selected merchant site, type of banner, the page of the site wherethe banner was placed, etc
To understand the offstore visibility factors in detail click here
Want to know what all Shopalyst has under BKG, the brand knowledge graph? Click here for an overview of the Shopalyst BKG leaderboard for the first-time users
Looking for more help? Instructions to reach out to support are here.
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