Resources

Using Brand Knowledge Graph (BKG) for the first time
Shopalyst Brand Knowledge Graph (BKG) is a powerful tool that provides you with a visualisation of how the digital elements of the brands across top merchan...
Tue, 15 Nov, 2022 at 4:19 PM
Shopalyst BKG leaderboard across brands
Shopalyst leaderboard In today's digital world, the value of having relevant data to make informed decisions is paramount. BKG leaderboard is one such...
Fri, 28 Oct, 2022 at 11:18 PM
Understanding Sales Velocity
It is important for a brand like you to have a market share modelling that is augmented with competitor activity to ensure more informed actions. This helps...
Wed, 30 Nov, 2022 at 3:38 PM
Understanding Discoverability
A brand's sale is linked to the discoverability of the brand. The more the brand is discoverable on the merchant sites and marketplace, the higher the ...
Wed, 30 Nov, 2022 at 3:49 PM
Understanding Visibility
The more visible your brand is, the more impact it can create on your sale.  The visibility score of your brand indicates how vocal your brand is, in the d...
Wed, 30 Nov, 2022 at 3:51 PM
Understanding Buyability
The more buyable your brand is, the more sale you can incur.  The buyability score of your brand indicates the availability of products on merchants, ratin...
Wed, 30 Nov, 2022 at 3:54 PM
Add your brand to Shopalyst BKG
As a brand, now you must be very curious to see the BKG leaderboard for your own brand after reading through the power of the visualizations we present in t...
Fri, 28 Oct, 2022 at 11:29 PM
Navigation through the different levels in Shoplayst BKG
There are 3 levels of views in the Shopalyst BKG leaderboard for every pillar. You can refer to the below animation to understand how to navigate through th...
Thu, 22 Sep, 2022 at 2:16 PM
Instore visibility
This section has the details of the factors that impact the instore visibility score of a brand under a selected category. Score Banner share Banner ...
Wed, 30 Nov, 2022 at 3:55 PM
Offstore visibility
This section has details of the factors that impact the offstore visibility score of a brand under a selected category across the 4 social handles: Facebook...
Wed, 30 Nov, 2022 at 4:00 PM