A detailed analysis of campaign performance, based on granular data is available across various platforms. See the details below:


Dv360: Insertion Order Level Performance Campaigns


This feature provides the ability to view detailed campaign performance across all levels for DV360 campaigns. You can access performance data at the Insertion Order, Line Item, Ad Group, and Ad Group Ad levels, along with comprehensive insights into key performance metrics, including planned and actual values, enabling more precise campaign management and optimisation.


Key Features:

  • Campaign Level Performance Metrics : Access detailed metrics, including spend, impressions, clicks, CPM, and more, at all levels — Insertion Order, Line Item, Ad Group, and Ad Group Ad. Spend can be viewed in either local or global currency. To learn how to switch the spend view from local to global currency, click here
  • Comparison of Planned vs. Actual Values: Evaluate the effectiveness of your campaigns by comparing planned budgets and metrics against actual performance.




Meta: Ad set-level metrics 


The Ad set-level performance metrics data provides deeper insights into the campaign performance by offering a granular view of your ad sets and ads.


Key Features:

  • Adset-Level Performance Metrics: This feature provides detailed Adset-Level Performance Metrics such as spend, impressions, clicks, CPM, and more, all at the ad set level
  • Comparison of Planned vs. Actual Values: It evaluates the effectiveness of the campaigns by comparing planned budgets and metrics against actual performance. 
  • Ad Level Details: It provides a detailed list of ads within the ad set and their corresponding creatives.



TikTok: Ad Group Level Performance


The Ad Group Level Performance data provides deeper insights into your TikTok campaigns by enabling a deeper and more granular analysis of performance metrics



Key Features:

  • Ad Group-Level Performance Metrics: Gain access to comprehensive metrics such as spend, impressions, clicks, CPM, and more, all detailed at the ad group level.
  • Planned vs. Actual Performance Comparison: Assess campaign effectiveness by comparing projected budgets and performance metrics against actual results.
  • Geographic Targeting Insights: View the precise geographic targeting configurations for each ad group.
  • Ad-Level Breakdown: Dive deeper by clicking on any ad group to reveal individual ads, complete with creative previews for each.



Google: Ad Group Level Performance


The Ad Group-Level Performance data provides more granular insights into your GA campaign performance and enables better analysis and optimization.


Key Features:

  • Ad Group-Level Performance Metrics: Access detailed metrics including spend, impressions, clicks, CPM, and more, all at the ad group level.
  • Comparison of Planned vs. Actual Values: Evaluate the effectiveness of your campaigns by comparing planned metrics (if available) against actual performance.
  • Keyword Targeting for Search Campaigns: A detailed keyword targeting setup at the ad group level is also available, offering a deeper understanding of your targeting strategy.
  • Ad Level Details: Clicking on any ad group will reveal a view of the underlying ads, including a creative preview for each ad.



Looking for more help? Instructions to reach out to the support team are here