A detailed analysis of campaign performance, based on granular data is available across various platforms. See the details below:



Dv360: Insertion Order Level Performance Campaigns


This feature provides the ability to view detailed campaign performance at the insertion order level for DV360 campaigns and comprehensive insights into key performance metrics planned and actual values, allowing for more precise campaign management and optimization.


Key Features:

  • Insertion Order-Level Performance Metrics: Access detailed metrics including spend, impressions, clicks, CPM, and more, all at the insertion order level. Spend can be viewed either in local or global currency. To learn how to switch the spend from local to global currency can view it here


  • Comparison of Planned vs. Actual Values: Evaluate the effectiveness of your campaigns by comparing planned budgets and metrics against actual performance.


  • Line Item Level Budget Details: Get a granular view of budget allocations at the line item level to ensure your funds are being used effectively.


  • Ad Group Level Bid Amounts: Monitor and adjust bid amounts at the ad group level.




Meta: Ad set-level metrics 


The Ad set-level performance metrics data provides deeper insights into the campaign performance by offering a granular view of your ad sets and ads.


Key Features:

  • Adset-Level Performance Metrics: This feature provides detailed Adset-Level Performance Metrics such as spend, impressions, clicks, CPM, and more, all at the ad set level
  • Comparison of Planned vs. Actual Values: It evaluates the effectiveness of the campaigns by comparing planned budgets and metrics against actual performance. 
  • Ad Level Details: It provides a detailed list of ads within the ad set and their corresponding creatives.



TikTok: Ad Group Level Performance


The Ad Group Level Performance data provides deeper insights into your TikTok campaigns by enabling a deeper and more granular analysis of performance metrics



Key Features:

  • Ad Group-Level Performance Metrics: Gain access to comprehensive metrics such as spend, impressions, clicks, CPM, and more, all detailed at the ad group level.
  • Planned vs. Actual Performance Comparison: Assess campaign effectiveness by comparing projected budgets and performance metrics against actual results.
  • Geographic Targeting Insights: View the precise geographic targeting configurations for each ad group.
  • Ad-Level Breakdown: Dive deeper by clicking on any ad group to reveal individual ads, complete with creative previews for each.



Looking for more help? Instructions to reach out to the support team are here