Campaign optimisation enhances the efficiency of digital marketing efforts by fine-tuning campaign performance to ensure efficient CPM, maximum budget, delivering the desired results, and achieving the best possible return on investment (ROI).
Shopalyst optimises campaigns running on the DV360 platform, enabling brands to regularly analyse performance data and make informed adjustments to budgets and bid amounts for the campaigns to deliver the expected results.
Shopalyst will customise optimisation rules based on your specific requirements. Reach out to our support team here.
Optimisation rules can be viewed as clear flowcharts and downloaded as PDF files directly from the Optimisation Definition Preview Page. Once a download is requested, the PDF is generated in the background and a notification is sent on dashboard and by email when it is ready.
To learn more about campaign optimisation rules, Click here.
Steps
1. Navigate to the Automation module and click on the "Campaign Optimisation" option.
2. Click the "New Definition" button. The default selected platform is DBM and requester name will automatically get added.
3. Select the campaign optimisation rule, you can view the pre-configured rules associated with your request here. We have introduced a powerful new capability to help you visualize your optimisation rules more clearly. You can now download a PDF file containing flowchart representations of the rules defined in your optimisation definitions.
4. Add the user's email ID that needs to be notified once the report is generated.
5. Click 'Create Definition' and Click 'Yes Create Request'
6. You will be redirected to 'Create Campaign Optimisation Request' page and request name will automatically added
7.You can download the sample template from the 'Click here' for a sample. After filling it out, you can submit your data.
- Copy the shareable URL of your Google Sheet, paste it into the designated field and grant access to the following email address: optimisation-google-sheets-964@shopalyst-signal.iam.gserviceaccount.com.
8. Click the "Create Request" button to proceed. You will be redirected to the Campaign Optimisation screen, where you can monitor the status of your upload.
9. Once the report is generated you will receive a notification in the top-right corner of the application, download it to see the output results.
Looking for more help? Instructions to reach out to the support team are here