TikTok Ads are promotional videos displayed on the TikTok app, designed to help businesses target specific audiences based on user behavior, interests, and location. These ads encourage brands to create dynamic, engaging content that aligns with TikTok’s native style, driving higher interaction and visibility.


TikTok offers several ad formats that help brands connect with their audience in unique and impactful ways.Among these are In-feed Auction Ads, including Spark and Non-Spark Ads while creating your TikTok ads, you can select the appropriate ad specifications based on your goals and audience.


What Are TikTok Spark Ads?

TikTok Spark Ads allow brands to promote organic content—either from their own account or other creators. These ads maintain the native look of regular TikTok videos, making them feel more like user-generated content rather than traditional ads.


With Shopalyst, you can create and publish TikTok Spark Ads directly from the platform, leveraging TikTok’s native ad format to boost your campaign performance and foster authentic engagement.


Benefits of Spark Ads

  • Enhanced User Experience: Spark Ads blend seamlessly with TikTok’s native content, providing a more authentic and engaging user experience.
  • Increased Reach and Engagement: By promoting popular content, Spark Ads drive higher interaction and sharing, expanding your campaign’s reach.
  • Improved Brand Perception: Spark Ads enhance your brand presence by aligning with TikTok’s creative and community-driven culture, fostering positive brand associations.


Steps to Create and Upload a TikTok Campaign


Follow these steps to create and upload a TikTok ad campaign using the Shopalyst platform:


1. Create Input File for Upload: First, create the campaign input file. You can download a sample input file from the Plan Uploads page for reference. Use the "Item ID" column to specify the TikTok Post ID for the ad you wish to promote.

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2. Upload Input File: After preparing your input file, upload it by following the steps on the Plan Uploads page.


3. Verify and Publish: Once uploaded, review the campaign details carefully. After verifying the information, you can publish your campaign. You’ll see a preview of the ad creative on the campaign preview page for final confirmation.



Looking for more help? Instructions to reach out to the support team are here