Shopalyst’s ACE for Quick Commerce helps run ads with dynamic ad creatives that display the product title and price based on availability in the targeted pincode, along with personalized messages to boost engagement and sales.
The ACE (Audience, Creative & Experience) for Quick Commerce helps brands target the right Audience by adding product availability at the consumer’s location on top of regular campaign targeting. This ensures ads are more effective and avoids promoting products that are out of stock in the targeted area.
To make Quick Commerce ads more relevant and personalized, the ACE framework customizes ad Creatives with the actual product title, accurate price for the consumer’s pincode, and a delivery promise/message specific to their location. This ensures that from the very first ad interaction, consumers see messages that are accurate, personalized, and directly relevant to them.
The personalization does not stop at the ad. After clicking, consumers are taken to a landing page (Experience) that continues the personalized shopping experience. Here, they see dedicated Quick Commerce buying options available in their pincode Or a product detail page where options are pre-filtered by location.
This Quick Commerce setup requires data processing before beginning the campaign setup, as it relies on pincode level product availability across Quick Commerce retailers.
Below are the steps to follow for the ACE quick commerce setup.
To set up the campaign, your Meta Ad Account needs to be connected to Shopalyst Discovery Commerce Cloud, as this is required for uploading the product catalog into Meta’s Commerce Manager. Click here to see how you can connect your ad account.
If Your Meta Ad Account is Not Connected
You will need to upload the catalog from your end.
Share with us the following details so we can generate the catalog file for you:
1. Quick Commerce product list
2. Targeted pincodes/CitiesShopalyst will generate the Meta catalog file and share it with you.
Once received, you can upload the catalog into Meta’s Commerce Manager.
Additionally, you have to Setup a scheduled data feed to sync the META catalog from the Shopalyst shared catalog file every 12 hours.
If Your Meta Ad Account is Connected with Shopalyst
Shopalyst will:
Upload the catalog directly into Meta’s Commerce Manager.
Set up a scheduled data feed to refresh product details (price & availability by pincode) every 12 hours.
To make your ads more relevant:
Create Product Sets in the Meta catalog that contain products specific to each targeted pincode.
Use Product Set filters (Availability) to ensure only products available in that pincode are included.(use Internal_lable to filter the pincodes )
These Product Sets can be used as creatives when setting up ad sets in the campaign.
Shopalyst's Automation for Quick commerce enable this at a scale, click here to know more about bulk upload.
To activate Shopalyst’s ACE for Quick Commerce, reach out to our support team here