What’s New

We have enhanced our DV360 Detailed Performance feature to provide deeper, multi-level insights into campaign performance. In addition to Insertion Order (IO)-level metrics, users can now view performance data at the following levels:

  • Line Item
  • Ad Group
  • Ad Group Ad

Each level displays metrics relevant to that hierarchy, giving you a clearer understanding of performance drivers across your campaign structure.


Benefits

  • Granular insights: Analyze performance at multiple levels to identify top-performing or underperforming entities.
  • Better optimization: Make informed decisions to optimize campaigns more effectively.


Getting Started

  1. Navigate to the campaign performance page of the DV360 campaign of your choice.
  2. Click on View Insertion Order Performance.
  3. Switch between IO, LI, Ad Group, and Ad views to explore detailed metrics.



To know more about detailed campaign performance reporting, refer the following articles: