Overview

We have rolled out a few minor yet valuable enhancements to the detailed performance pages, adding more video-focused metrics across DV360, Meta, and Google Ads campaigns to support deeper performance analysis.


What’s New


DV360

  • View Through Rate (VTR) is now available at the ad group level.


Meta

The following metrics are now available at both the ad set and ad level:

  • View Through Rate (VTR)
  • VTR at 15 seconds
  • Engagement


Google Ads

  • View Through Rate (VTR) is now available at the ad group and ad level.


Benefits

  • Improved visibility into video engagement and completion behaviour
  • Consistent video metrics across platforms and hierarchy levels
  • Better comparison of creative and delivery performance
  • More informed optimisation and reporting decisions




Getting Started

  1. Navigate to Campaign Performance
  2. Click View Ad Set / Ad Group / Insertion Order Performance
  3. Drill down to the relevant level to view the newly added metrics


Learn more about detailed campaign performance reporting in the following articles: