With this release, Discovery Commerce supports new objectives for the Customer Acquisition Cost (CAC) templates for Facebook and Twitter, allowing you to optimize your advertising efforts for specific outcomes.

The new objectives are:

  • Traffic Objective: Drive targeted traffic to your website or designated landing pages by selecting the "Traffic" objective in our CAC templates. This feature is now available for both Facebook and Twitter.
  • Awareness Objective: Build brand visibility and broaden your audience reach using the "Awareness" objective, tailored exclusively for the Facebook platform.

These additions provide the capability to refine your campaign strategies, leading to enhanced and optimized outcomes. For Twitter campaigns, the default objective will be "Traffic," while for facebook campaigns, it will be "Awareness." 

To know more about Discovery Commerce templates, visit this link. For queries related to creating a campaign using discovery commerce templates, visit this link