We are excited to announce the latest enhancement to our platform: the ability to view detailed campaign performance at the insertion order level for DV360 campaigns. This new feature provides comprehensive insights into the planned and actual values of key performance metrics, allowing for more precise campaign management and optimisation.
Key Features
- Insertion Order-Level Performance Metrics: Access detailed metrics including spend, impressions, clicks, CPM, and more, all at the insertion order level.
- Comparison of Planned vs. Actual Values: Evaluate the effectiveness of your campaigns by comparing planned budgets and metrics against actual performance.
- Line Item Level Budget Details: Get a granular view of budget allocations at the line item level to ensure your funds are being used effectively.
- Ad Group Level Bid Amounts: Monitor bid amounts at the ad group level.
Know more about performance monitoring in the following articles: