With the latest release, we have extended the Ad Group Level Performance support to Tiktok campaigns. This enhancement provides deeper insights into your TikTok campaigns, enabling you to analyse performance at a more granular level.
Key Features
- Ad Group-Level Performance Metrics: Access detailed metrics including spend, impressions, clicks, CPM, and more, all at the ad group level.
- Comparison of Planned vs. Actual Values: Evaluate the effectiveness of your campaigns by comparing planned budgets and metrics against actual performance.
- Geography Targeting: See the specific geographic targeting settings applied to each ad group.
- Ad Level Details: Clicking on any ad group will reveal a view of the underlying ads, including a creative preview for each ad.
Getting Started
- Navigate to Performance -> All Campaigns -> Campaign Reports and click on View Performance button for your desired Tiktok campaign.
- Click on View Ad Group Performance to see the ad group-level performance metrics along with planned values.
- You can further view the associated ads of any ad group by clicking on the corresponding ad group name.
Know more about getting started with TikTok and performance monitoring in the following articles: