This release introduces a new feature that empowers users to create and publish TikTok Spark Ads directly from our platform. This feature allows you to leverage TikTok’s native ad format, enhancing your campaign capabilities and enabling more authentic engagement with your audience.


What Are TikTok Spark Ads?

TikTok Spark Ads is a unique ad format that allows brands to amplify existing organic TikTok content, either from their own account or from other creators. These ads retain the look and feel of native TikTok videos, helping to increase user engagement and build trust through authentic content presentation.


Benefits

  • Enhanced User Experience: By promoting content that looks like native TikTok videos, Spark Ads create a more cohesive and enjoyable experience for users.
  • Increased Reach and Engagement: Leveraging popular, engaging content as ads can increase the likelihood of user interaction and sharing, broadening reach.
  • Improved Brand Perception: Spark Ads help maintain a brand's presence on TikTok while utilising a format that aligns with the platform's creative and community-driven ethos.


How to Use

  1. Create Input File for Upload: Create the campaign input file by referring to the sample input file for Tiktok which can be downloaded from the Plan Uploads page. Use the Item Id column to specify the Tiktok Post ID for which you want to create the ad.
  2. Upload Input File: Follow the intuitive steps to upload your input file from the Plan Uploads page.
  3. Verify and Publish: Publish your campaign after verifying the the campaign details. A preview of your ad creative will be shown on the campaign preview page.



Know more about getting started with TikTok and performance monitoring in the following articles: