Overview

After a DV360 campaign is live and its CM360 tracker campaign has been published, you can now update the existing DV360 ads with CM360 (DCM) tracking IDs.

This is done by generating and pushing an Ad Group Ads–only SDF. The full campaign SDF is not re-uploaded, and the existing DV360 campaign is not recreated.


What's New

  • Once the CM360 tracker campaign is published to the platform, Shopalyst can generate an Ad Group Ads SDF that includes CM360 tracking IDs.
  • The following fields are populated in the Ad Group Ads SDF:
    • DCM Tracking - Placement Id
    • DCM Tracking - Ad Id
    • DCM Tracking - Creative Id
  • These IDs are pushed onto the existing DV360 ads. Insertion Orders, Line Items, Ad Groups, and the campaign itself are left unchanged.
  • Status is shown as:
    • CM360 to platform link in progress
    • AdGroupAd SDF with DCM IDs uploaded to Platform on success
    • CM360 to platform link failed if the push does not complete


Important Notes

  • The CM360 tracker campaign must be published before this action is available. If CM360 campaign is not yet published, the push will fail.
  • This does not create a new DV360 campaign or a new Ad Group Ads SDF for first-time campaign setup.
  • No changes are required in the media plan upload template. Tracking IDs come from the published CM360 campaign.


Getting Started

  1. Create and publish the DV360 campaign using Plan Uploads, including CM360 tracker details in the input file.
  2. Click Push to DV360 and wait until the campaign is live on the platform.
  3. Publish the CM360 tracker campaign from the campaign actions.
  4. After CM360 publish is complete, push the Ad Group Ads SDF with CM360 IDs to DV360.
  5. Monitor the status until it shows AdGroupAd SDF with DCM IDs uploaded to Platform.
  6. The existing DV360 ads will now include the CM360 Placement, Ad, and Creative tracking IDs.


Additional Information

To know more about CM360 tracker setup and DV360 publish, refer to Support for Tracker Campaigns on Campaign Manager 360 and CM360 Campaign Tracker Creation via DV360 bulk upload.